WordPress Website Audit Darwin - Find Out Why Your Site Isn't Working

Is your WordPress website slow, invisible on Google, or spending on ads with nothing to show for it? We audit WordPress websites, WordPress SEO, Google Ads accounts and site performance for Darwin and NT businesses. You get an honest assessment with a plain English report - no sales pitch, just the facts and your options.

Call 0412 606 287 Get a Free Consultation

WordPress Website Audit Services We Offer

Every WordPress site has different problems. We offer six focused audit types so you get answers to your specific question, not a generic checklist. Each WordPress audit delivers a professional report in plain English with prioritised recommendations.

1. WordPress SEO & Content Audit

  • Is your WordPress site ranking on Google for the searches that matter to your business?
  • Content quality - do your pages have enough detail for Google to show them?
  • Technical SEO check - heading structure, schema markup, meta tags, internal links
  • Competitor comparison - what are they doing that you're not?
  • Mobile performance and user experience review

2. Google Ads Audit

  • Campaign structure review - are you running the right campaign types?
  • Search term analysis - what searches trigger your ads (and which are junk)?
  • Negative keyword review - are you blocking enough irrelevant traffic?
  • Geo-targeting check - are your ads showing to the right locations?
  • Conversion tracking - is Google measuring calls and form submissions?

3. WordPress Speed & Performance Audit

  • Page speed scores - desktop and mobile, with specific bottlenecks identified
  • Plugin audit - conflicting, redundant or outdated plugins slowing you down
  • Caching and image optimisation - LiteSpeed, WP Rocket, Imagify configuration
  • Hosting assessment - is your server suitable for your site's needs?
  • Theme performance - is your page builder adding unnecessary bloat?

4. WordPress Security Audit

  • Vulnerability scan - known plugin and theme security issues
  • User access review - who has admin access and should they?
  • Login protection - brute force prevention, two-factor authentication
  • File permissions and database security check
  • Firewall and malware scanning configuration

5. Email Deliverability Audit

  • Are your website emails going to spam? We find out why
  • SPF, DKIM and DMARC record verification
  • WordPress mail configuration - WP Mail SMTP, SendGrid, Mailgun
  • WooCommerce order notification testing
  • Contact form delivery testing and troubleshooting

6. Hosting Audit

  • Is your hosting provider suitable for your website?
  • Server response time and uptime monitoring
  • Are you paying for features you don't need?
  • Migration recommendations if a better option exists
  • Email hosting compatibility (making sure a move doesn't break your email)
Spending on Ads With No Results?

Google Ads Audit - Find Out Where Your Money Is Going

Most Darwin businesses we audit are spending $1,000-$3,000 per month on Google Ads with little to show for it. The problem is almost never "Google Ads doesn't work" - it's that the account hasn't been set up properly. We go through everything and show you exactly where the money is going, what's working and what's waste.

Our Google Ads audit is not a quick glance at your dashboard. We download your full search term data, review every campaign, every keyword, every location setting and every dollar spent. You get a professional report with clear recommendations - not a pitch to manage your ads.

What we check in your Google Ads account

  • Campaign structure - are you running Search, Display, Smart or Performance Max? Which types actually suit your business?
  • Search term analysis - we review every search that triggered your ads. Are people searching for your services, or are you paying for competitor names, job seekers and wrong services?
  • Keyword performance - which keywords are bringing clicks and which are wasting budget? Match types, quality scores, cost per click
  • Negative keywords - are you blocking junk traffic? Most accounts we audit have fewer than 20 negative keywords. A well-run account needs 200+
  • Location targeting - are your ads showing to people in your service area, or are you paying for clicks from the other side of Australia?
  • Budget allocation - is your daily budget being spent on the right campaigns at the right times?
  • Ad schedule - are your ads running 24/7 including midnight? Or targeted to business hours when real customers are searching?
  • Conversion tracking - is Google measuring when someone calls you or fills in your form? Without tracking, Google can't optimise for leads
  • Network split - how much budget is going to Search vs Display Network vs Search Partners? Display clicks are often worthless for local services
  • Ad copy and strength - are your ads compelling? Do they mention your location, experience and services?
Real example: We recently audited a Darwin trade business spending $2,000/month on Google Ads with zero conversions tracked. We found 54.6% of their budget going to Display Network (banner ads on random websites), no geo-targeting (ads showing across all of Australia), only 9 negative keywords (2 of which were accidentally blocking their own service areas), and a Smart campaign burning $850/month on midnight bot traffic. After our audit and implementing the recommendations, their spend dropped to $1,200/month with significantly better quality enquiries - all from the same Google Ads budget, just spent properly.
5,500+ Search terms reviewed per audit
200+ Negative keywords we typically add
$850/mo Average waste identified per account
9 months Of historical data we analyse

Google Ads audit: 2-3 hours at $99/hr. You get a professional report in plain English with every finding explained and recommended actions. No ongoing management commitment required.

Real results from recent WordPress audits

These are actual outcomes from WordPress website and Google Ads audits we've completed for Darwin and NT businesses.

$850/mo Saved on wasted Google Ads spend by pausing junk campaigns
10s → 2.7s Page load time improvement after WordPress performance audit
218 Negative keywords added to stop ads showing for wrong searches
54.6% Of ad budget found going to Display Network (random websites)

How our WordPress audit process works

1. Free consultation

Call or email us. We ask a few questions about your situation and recommend which type of audit you need. No obligation.

2. We review your WordPress site

We go through your WordPress website, ads account, plugins, themes and configuration in detail. We check the things that matter and ignore the noise.

3. Plain English report

You receive a professional report explaining what we found, why it matters, and exactly what to do about it. No jargon.

4. Next steps (your choice)

Use the report to fix things yourself, hand it to your developer, or ask us to implement the changes. We quote any follow-up work separately.

Honest advice, not a sales pitch

We don't push unnecessary work. Our WordPress audit reports give you an honest picture of your situation with multiple options so you can make an informed decision.

We tell you what's actually wrong

Not every WordPress site needs a rebuild. If your site just needs a plugin update and better caching, that's what we'll recommend - not a $5,000 redesign. We prioritise fixes by impact so you spend money where it matters most.

Multiple solutions with costs

Every recommendation in our report comes with options. For example: "Option A: fix the current theme ($297). Option B: switch to a faster theme ($594). Option C: full rebuild with landing pages ($792)." You choose what suits your budget and goals.

Special focus on outdated WordPress sites

Running an old WordPress site with an outdated theme, old plugins or no security updates? We see this constantly. Our audit tells you honestly whether it's worth updating or if the site has reached end-of-life and a rebuild makes more sense. Either way, you get the facts - not a scare tactic.

The report is yours to keep

You own the audit report. Use it to fix things yourself, hand it to another developer, or ask us to do the work. We don't hold anything back and we don't create dependency. If another developer can do it cheaper, we'll tell you.

We've walked away from work. If an audit shows your WordPress site is fine and just needs minor tweaks, we'll say so - even if it means less work for us. Our reputation is built on giving honest advice, and that means sometimes the answer is "you don't need to spend money on this."

WordPress audit pricing

Audit TypeTypical TimeRateTypical Cost
WordPress SEO & Content Audit2-3 hours$99/hr$198-$297 + GST
Google Ads Audit2-3 hours$99/hr$198-$297 + GST
WordPress Speed Audit1.5-2 hours$99/hr$148-$198 + GST
WordPress Security Audit2-3 hours$99/hr$198-$297 + GST
Email Deliverability Audit1-1.5 hours$99/hr$99-$148 + GST
Hosting Audit1 hour$99/hr$99 + GST
No surprises. We confirm the expected time and cost before we start. If the audit takes less time than estimated, you only pay for actual hours worked. Initial consultation is always free.

Frequently asked questions about WordPress website audits

What is a website audit?

A website audit is a detailed review of your website covering performance, SEO, content quality, technical setup and conversion tracking. We identify what is working, what is broken and what is missing. The result is a plain English report with clear, prioritised recommendations you can act on immediately.

How much does a website audit cost in Darwin?

Our audits are charged at $99 per hour. A website health check takes around 1.5 hours ($148.50 + GST). A Google Ads audit with full search term analysis takes 2 to 3 hours ($198-$297 + GST). A comprehensive website and SEO audit takes 2 to 3 hours. We confirm the expected time before we start so there are no surprises.

What types of website audits do you offer?

We offer six types of audit: website SEO and content audit, Google Ads audit, WordPress speed and performance audit, WordPress security audit, email deliverability audit, and hosting audit. Each one targets a specific problem area and delivers a focused report with recommendations.

My Google Ads are spending money but I am not getting leads. Can you audit it?

Yes. Google Ads audits are one of our most requested services. We review campaign structure, search terms, negative keywords, geo-targeting, conversion tracking and budget allocation. Common findings include budget going to Display Network, ads showing outside your service area, and zero conversion tracking. We recently audited an account spending $2,000/month with zero conversions and identified $850/month in pure waste.

My WordPress site is slow. Can you fix it?

We start with a performance audit covering page speed, plugin conflicts, image sizes, caching configuration, hosting quality and mobile performance. We've improved sites from over 10 second load times to under 3 seconds. The audit identifies exactly what is slowing your site down and what to fix first.

How long does a website audit take?

Most audits are completed within 2 to 3 business days. A basic health check can be turned around in 1 day. Complex audits involving Google Ads data analysis or full SEO reviews may take up to 5 business days. We provide the report as a professional document in plain English.

Do you fix the problems you find, or just report them?

Both - but there's no pressure to use us for the fix. The audit report gives you everything you need to fix the issues yourself or hand to another developer. Each recommendation comes with multiple options and costs so you can choose what suits your budget. If you want us to do the work, we quote separately. If another developer can do it cheaper, we'll tell you that too.

Do you audit sites that are not WordPress?

Yes. Our SEO audits, content audits and Google Ads audits work on any platform. Our WordPress-specific audits (speed, security, plugin health) require WordPress. If your site is on Wix, Squarespace or another platform, we can still audit your SEO, content quality and advertising.

What do you check in a Google Ads audit?

We review everything: campaign structure (Search vs Display vs Smart), every search term that triggered your ads, keyword performance and match types, negative keyword gaps, geographic targeting, ad scheduling, budget allocation across campaigns, conversion tracking setup, network split (Search vs Display vs Partners), and ad copy quality. We download 9 months of historical data and analyse over 5,000 search terms. You get a full report showing where your money is going and what to change.

How do I know if my Google Ads are wasting money?

Common signs: you're spending $1,000+ per month but rarely get calls or form submissions. You see lots of clicks but no enquiries. Your ads show up for searches that have nothing to do with your business. You don't know what people are actually searching when they see your ads. If any of this sounds familiar, a Google Ads audit will show you exactly where the money is going and how to fix it.

My WordPress site is really old. Is it worth updating or should I start over?

This is one of the most common questions we get. The honest answer depends on your specific site. Some older WordPress sites just need a theme update, security patches and better caching - a few hours of work. Others have outdated page builders, abandoned plugins or security issues that make a rebuild more cost-effective than patching. Our audit gives you both options with costs so you can make an informed decision. We don't push rebuilds when a fix will do the job.

Will you try to sell me a new website?

No. Our audit is an honest assessment, not a sales funnel. If your WordPress site just needs minor fixes, that's what we'll recommend. If a rebuild genuinely makes more sense, we'll explain why and give you the costs - but the decision is always yours. We've told plenty of clients their site is fine and just needs a tune-up. Our job is to give you the facts.

Is the initial consultation free?

Yes. We review your situation over a quick phone call or email and tell you exactly which type of audit you need and how long it will take. No obligation. Call 0412 606 287 or email frank@sitedesignnow.com.

What areas do you service for website audits?

We are based in South East Queensland and service Darwin, Gold Coast, Darwin, Ipswich, Moreton Bay and surrounding areas. All audit work is done remotely so we also service businesses across Australia.

Get your WordPress website audited today

Free consultation. We'll tell you which WordPress audit you need and what it will cost. No obligation.

Call 0412 606 287
Add AI. No Rebuild Needed

Got an Old Website? Let's Make It AI-Ready.
Upgrade for Darwin Businesses

The new WordPress brings built-in AI to every website, and the time to act is now. We offer three services to help Darwin, and NT businesses get AI-ready, fix WordPress problems fast, and add a smart AI assistant to their site, with training included. Local support, no lock-ins, no jargon.

Get Your Website AI-Ready

  • Upgrade your Darwin WordPress site to run the latest AI tools. PHP, plugins and hosting all checked
  • Moving from Wix, Squarespace or GoDaddy? We migrate you to AI-ready WordPress with no data loss
  • Full compatibility audit so all new AI features run safely on your site, with a zero downtime approach
More Details

WordPress Rescue & Repair

  • WordPress broken after an update? White screen, crashed plugins or WooCommerce down. We fix it same day
  • Pre-update health checks so you never get caught out, especially important for new WordPress with built-in AI
  • Emergency support for Darwin, & NT businesses, and Australia-wide online
More Details

Add AI to Your Website

  • 24/7 AI chat assistant trained on your services, FAQs and content. Answers customers while you sleep
  • AI shopping helper for WooCommerce. Recover abandoned carts and answer product questions automatically
  • Installed on your existing Darwin website. No rebuild required, training included
More Details
Call us for Details We set up your preferred AI provider (OpenAI, Anthropic or Google), or use our own API keys for a small monthly cost. No lock-in contracts. For any outdated or incompatible plugins: if we can't update them, we'll help you find the right alternative. Nothing holds your upgrade back.

Common questions about our AI services

How do I know if my Darwin website is ready for the new WordPress AI?

We offer a free audit that checks your PHP version, plugins, hosting and database. Most sites need minor updates. We handle everything on a staging copy so your live site is never at risk.

Why do I need AI on my website? Can't I just use a contact form?

A contact form waits for a visitor to fill it in and hope you reply in time. An AI assistant responds instantly, 24 hours a day, answers the specific question they have, and captures their details before they lose interest and call a competitor. Most enquiries are lost because the response is too slow. AI fixes that.

What are the main benefits of adding AI to a business website?

Fewer missed enquiries (AI responds instantly, even at 2am), lower admin workload (common questions answered automatically), more bookings (AI qualifies leads and books appointments), and a better customer experience. Accurate answers every time, without putting anyone on hold.

What can an AI assistant actually do on my website?

It can answer customer questions 24/7, capture leads and book appointments, help shoppers find products, recover abandoned carts, send review requests, and follow up with past clients, all automatically, while you focus on your work.

Can AI help my WooCommerce online shop?

Yes. An AI shopping assistant can answer product questions, help customers find the right item, follow up on abandoned carts, handle returns and refund queries, and send post-purchase review requests, all automatically. Stores typically see fewer support emails and higher conversion rates.

Will the AI sound like a robot to my customers?

No. We tune the AI's tone to match your brand, whether that's a friendly tradie, a professional clinic, or a polished retailer. It uses your own words, service descriptions and FAQs. Most customers have no idea they're talking to an AI until they're told.

My WordPress site broke after an update. How fast can you fix it?

Most emergency fixes are resolved same day. Simple plugin conflicts are usually sorted within 2–4 hours. We prioritise broken sites, especially when WooCommerce or bookings are affected.

Do I need to change my hosting to use the new WordPress AI features?

Not necessarily. Many sites on popular Australian hosts (Hostinger, VentraIP, SiteGround, WP Engine) will be compatible with minor configuration changes, mainly PHP version and memory limit. We check this in the free audit. If your hosting has restrictions, we'll tell you exactly what needs to change or recommend a better-suited plan.

Do I need to rebuild my website to add AI?

No. We install the AI on your existing WordPress site. No rebuild needed. If you're currently on Wix, Squarespace or GoDaddy, we migrate you to WordPress first, then add AI from day one.

Can I update the AI myself after you set it up?

Yes, that's exactly what the training session covers. We show you how to add new FAQs, update service information, review conversation logs and adjust the AI's tone, all through your WordPress admin, no coding required.

Do you work with Darwin businesses in person?

Yes, we provide on-site consultations and training across Darwin, & NT. All technical work is handled remotely, but we can meet in person for discovery and training sessions.

Find Out What's Holding Your WordPress Site Back

WordPress Website Audit Services for Darwin & NT

Not getting enquiries from your WordPress website? Ads spending but no leads? WordPress site running slow? We audit WordPress websites, Google Ads accounts, WordPress performance and SEO to find exactly what's wrong and give you a clear plan to fix it. Plain English reports, no jargon, real recommendations you can act on.

WordPress SEO & Content Audit

  • Full review of your WordPress website's SEO health - are you visible on Google for the searches that matter?
  • Content quality check - do your pages have enough detail for Google to rank them?
  • Technical SEO - heading structure, schema markup, meta tags, mobile performance
  • Competitor comparison - what are your competitors doing that you're not?
  • Landing page assessment - are your pages converting visitors to enquiries?
More Details

Google Ads Audit

  • Are your Google Ads actually bringing in leads, or just burning money? We find out
  • Campaign structure review - Smart campaigns, Display Network, geo-targeting, ad scheduling
  • Search term analysis - what searches are triggering your ads (and which ones are junk)
  • Negative keyword gaps - are you paying for competitor names, job seekers and wrong services?
  • Conversion tracking check - is Google even measuring when someone calls or fills in your form?
More Details

WordPress Speed & Performance Audit

  • Page speed analysis - why is your site slow and what's causing it?
  • Plugin review - too many plugins, conflicting plugins, or outdated plugins dragging you down
  • Caching and server configuration - LiteSpeed, WP Rocket, image optimisation
  • Mobile performance - over 70% of visitors are on phones. How does your site perform?
  • Hosting assessment - is your hosting provider suitable or holding you back?
More Details
Call 0412 606 287 for a Free Consultation We give honest advice, not a sales pitch. Every audit report includes multiple options with costs so you can make an informed decision. If your WordPress site just needs minor fixes, that's what we'll recommend - not a $5,000 rebuild. Running an outdated WordPress site? We'll tell you honestly whether it's worth updating or if a rebuild makes more sense. The report is yours to keep and use however you choose.

Common questions about WordPress website audits

What is a website audit and why do I need one?

A website audit is a thorough review of your website to find problems that are stopping it from performing well. This could be slow page speed, poor SEO, thin content, broken tracking, or wasted ad spend. Think of it like getting your car serviced - you find the issues before they become expensive problems. Most Darwin businesses we audit discover issues they had no idea existed.

How much does a website audit cost in Darwin?

Our audits start at $99/hour, and most take 1.5 to 3 hours depending on the scope. A basic website health check might take 1.5 hours ($148.50 + GST), while a comprehensive Google Ads audit with search term analysis typically takes 2-3 hours. We tell you the expected time before we start, so there are no surprises.

What do I get at the end of the audit?

A professional report written in plain English - no tech jargon. It covers exactly what we found, why it matters, and what we recommend doing about it. Each recommendation includes what to do, why it matters, and the expected outcome. You can use the report to fix things yourself, or we can do the work for you.

My Google Ads are spending but I'm not getting calls. Can you help?

Yes - this is one of the most common reasons businesses contact us. We've audited Google Ads accounts where over 50% of the budget was going to Display Network banner ads (worthless for local services), ads were showing across all of Australia instead of the local area, and there was zero conversion tracking. We find exactly where the money is going and give you a clear plan to fix it.

My website is slow. What can you do?

We run a full performance audit covering page speed scores, plugin conflicts, image sizes, caching configuration, hosting quality and mobile performance. We've improved sites from 10+ second load times down to under 3 seconds. Speed directly affects your Google ranking and how many visitors stay on your site.

Do you only work with WordPress sites?

We specialise in WordPress and WooCommerce, but our SEO and Google Ads audits apply to any website platform. If your site is on Wix, Squarespace or another platform, we can still audit your SEO, content quality, and Google Ads account.

Web Design, WooCommerce, Hosting & SEO in Darwin

You can opt for a full package or one-off help, custom to your business size, needs and budget.
Custom web design Darwin homepage example

Custom Web Design

We design sites that are modern, mobile-responsive, and easy to navigate.

Darwin web design team collaborating on website project

WooCommerce & eCommerce

From store setup to advanced cart features, we streamline your online sales.

Modern website layout created for Darwin business

Hosting & Support Plan

Fast, secure hosting with ongoing support means you’re never left in the dark.

WooCommerce web store design in Darwin

SEO & Local Ranking

We refine pages and content to connect you with ready-to-buy customers in Darwin.

SEO management dashboard for Darwin website

Website Updates & Redesign

Need a fresh look or new features? We’ll revamp your pages and keep you relevant.

Responsive web design example for Darwin business

Rescue & Recovery

Hosting failures or data loss can happen. We fix the root issue, restore your site, and back up everything.

Website security and support for Darwin clients

Rebranding Your Website

We apply updated logos, colours, or brand elements seamlessly across your site.

Darwin business owner reviewing new website design

WordPress Error Fixes

We resolve plugin or theme conflicts to give users a stable, hassle-free experience.

Planning web design strategy for Darwin business

Indexing & Search Console

We look for Google indexing errors or broken links, then fix them for better visibility.

Local Darwin website project in progress

Hacking Repairs

If malware strikes, we clean it out and prevent future intrusions.

Finished web design for Darwin company

Email Service Support

We sort out spam filters, server errors, or shift you to Office 365.

Mobile-friendly web design Darwin example

Payment Gateway Security

We guard your checkouts from fraud, safeguarding your reputation.

25+ Years of Web Design & Online Expertise

We handle WordPress maintenance, plugin conflicts, and SEO enhancements for worry-free site management.

Web Design & WooCommerce Support

  • Custom Web Design & Hosting

    We handle design, domain pointing, backups, and migration to a hosting service that suits your needs.

  • WooCommerce Store Setup

    We create, optimise, and update online shops so you can offer products or services easily.

  • Troubleshooting Technical Problems

    Broken checkout pages, slow site loading, or glitchy plugins? We identify and fix them promptly.

  • Boosting Website Speed & SEO

    Faster sites rank higher. We compress images, optimise code, and sharpen SEO tactics.

  • Completing Unfinished Projects

    If your old developer left things half-done, we’ll step in, fill the gaps, and polish your site.

  • Rescue & Recovery Services

    Server meltdown or file corruption can be stressful. We retrieve data, fix the issue, and restore your online presence.

  • Modernising Your Website

    Need a new look? We redesign and update your pages, focusing on user-friendliness.

  • Fixing WordPress Errors

    We track down code or plugin conflicts and resolve them, ensuring a stable site.

  • SEO & Google Search Console

    We fix indexing blocks, meta issues, or broken links, helping you climb search rankings.

  • Secure & Defend

    We fight malware infections, apply patches, and change credentials to keep your site safe.

WordPress Security & Hacked Site Restoration

We specialise in blocking threats and removing malicious code if an attack happens. Suspect a breach? Let’s talk right away.

  • Immediate Lockdown
    We cut off the intruder, preventing further damage.
  • Deep Cleanup
    We remove malicious files, rebuild clean versions, and seal weak spots.
  • Tightened Security
    We install stronger defences and prompt password updates.
  • Preventive Backup
    We keep a fresh backup so you’re prepared for anything.

Sleep better knowing your site is protected. For emergencies, phone 0412 606 287.

Why Pick Our Web Design in Darwin?

At Now Technology Systems, we offer all-in-one services, from website builds to hosting and SEO. If you want a new WooCommerce store or you’re just keen on securing your site, we’re around whenever you need us.

  • Broad Know-How
    Web design, eCommerce, SEO, and more—we’ve delivered for over 25 years.
  • No Timezone Barriers
    Regular hours are 8:30am to 7pm, but we act fast if something urgent comes up.
  • Hands-On Training
    We’ll share simple steps so you can handle everyday tasks on your own.
  • SEO & Marketing Insights
    Keen on boosting traffic? We’ll guide you on search engine tips and online promotion ideas.
  • Fast Response
    Call 0412 606 287 for an immediate solution or advice on your site.

Web Design Services built to stand out and run smoothly every day.

What Our Clients Say About Us

Over the years, we’ve helped many Darwin businesses get online, sell more, and stay secure. Our offerings include custom designs, eCommerce support, WordPress fixes, hosting, SEO, and finalising half-completed websites. If you need help or want to chat about your next move, let’s connect.

Web Design for businesses large or small in Darwin, delivering practical solutions that work.

Web Design Quote & Support Request

Phone: 0412 606 287
Email: info@webdesigndarwinnow.com.au

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