Spending $1,000+ per month on Google Ads but not getting calls? You are probably not getting ripped off by Google - your account just has not been set up properly. We audit every campaign, every search term and every dollar spent. You get an honest report showing exactly where the money is going and what to change. No sales pitch, no ongoing management push.
Call 0412 606 287 Get a Free ConsultationThis is not a quick glance at your dashboard. We download your full search term data, review every campaign, every keyword, every location setting and every dollar spent over 9 months of historical data.
These are real issues from Google Ads audits we have completed for Darwin and SE QLD businesses. Most business owners have no idea these problems exist because they only see the Google Ads dashboard summary.
Google's Smart campaigns are designed for beginners but give you almost zero control. We regularly find Smart campaigns spending hundreds of dollars per month on midnight and early morning clicks that are clearly bot traffic. You cannot see the search terms, you cannot add negative keywords, and Google keeps spending your money regardless.
The Display Network shows your ads as banners on random websites and mobile apps. For a local service business in Darwin, these clicks are worthless - the people seeing banner ads on news sites and gaming apps are not looking for your services. We regularly find accounts where half the budget disappears into Display without the business owner knowing.
Your ads are showing across all of Australia when your customers are in Darwin, Gold Coast and Darwin. You are paying for clicks from Sydney, Melbourne and Perth from people who will never use your services. Proper geo-targeting alone can cut wasted spend by 30% or more.
Google cannot optimise your campaigns if it does not know when someone calls you or fills in your form. Without conversion tracking, Google just chases clicks - not leads. We find this in the majority of accounts we audit. Setting up proper tracking is one of the highest-impact changes you can make.
Some accounts have negative keywords that accidentally block their own service areas or services. We have seen accounts blocking "Darwin" as a negative keyword because someone thought it was a competitor name. Meanwhile, helpful searches like "plumber Darwin" are being blocked and the business has no idea.
Your ads are showing when people search for your competitor by name. These clicks will almost never convert because the searcher wants that specific business, not yours. You are paying $3-$8 per click for traffic that bounces immediately. Blocking competitor names with negative keywords stops this waste instantly.
A Darwin trade business came to us spending $2,000 per month on Google Ads with zero conversions tracked. Here is what our audit found:
A professional report written for business owners, not ads specialists. Every finding is explained in plain English with clear, actionable recommendations.
Every campaign in your account gets a clear recommendation: keep, fix or kill. No ambiguity. You will know exactly which campaigns are performing, which need changes, and which should be paused immediately to stop wasting money.
We sort every search term into categories: good (relevant, worth paying for), junk (irrelevant, should be blocked), and borderline (needs monitoring). You see exactly what people are searching when they see your ads.
A ready-to-upload list of negative keywords based on the actual junk searches triggering your ads. Not a generic template - these are specific to your business, your industry and the searches we found in your account data.
Exactly which locations to target and which to exclude, based on where your actual customers are. We show you where your clicks are currently coming from and where they should be coming from.
Step-by-step instructions for tracking calls and form submissions so Google can optimise for leads instead of just clicks. Without this, you are flying blind and Google has no way to learn what a good click looks like.
Where your money should be going instead. We show you how to redistribute your current budget to get more leads without spending more. In most cases, cutting waste means you can spend less and get better results.
Your Google Ads audit report is delivered within 2-3 business days. Need it faster? Same-day or next-day priority audit available - just ask.
Google Ads Audit: 2-3 hours at $99/hr ($198-$297 + GST)
We confirm the expected time before we start. If the audit takes less time than estimated, you only pay for actual hours worked. Initial consultation is always free.
We review your full Google Ads account including campaign structure, every search term that triggered your ads, keyword performance and match types, negative keyword gaps, geographic targeting, budget allocation across campaigns, ad scheduling, conversion tracking for calls and form submissions, network split between Search and Display and Partners, and ad copy quality and strength scores. We analyse 9 months of historical data and over 5,500 search terms.
Our Google Ads audit takes 2 to 3 hours at $99 per hour, so the typical cost is $198 to $297 plus GST. We confirm the expected time before we start. If the audit takes less time than estimated, you only pay for actual hours worked. Initial consultation is always free.
The most common reasons we find are budget going to Display Network banner ads instead of Search, ads showing across all of Australia instead of your local Darwin area, zero conversion tracking so Google cannot optimise for leads, too few negative keywords allowing junk traffic, Smart campaigns burning money on bot traffic, and ads running at midnight when only bots are clicking. A Google Ads audit shows you exactly where the money is going.
A well-managed Google Ads account needs 200 or more negative keywords. Most accounts we audit in Darwin have fewer than 20. Negative keywords stop your ads showing for irrelevant searches like job seekers, DIY queries, competitor names and wrong service areas. We typically add 200 or more negatives after an audit.
The Display Network shows your ads as banners on random websites and apps instead of in Google search results. For local service businesses in Darwin, Display ads are almost always worthless because the people seeing them are not searching for your services. We regularly find accounts where 50 percent or more of the budget goes to Display without the business owner knowing.
We do not push ongoing ad management. The audit report is yours to use however you choose. You can implement the changes yourself, hand the report to your current ads manager, or ask us to make the changes. If you want ongoing management we can discuss it, but there is no pressure and no lock-in contracts.
Most Google Ads audits are completed within 2 to 3 business days. If you need it faster, we offer same-day or next-day priority audits. Just ask when you book and we will accommodate your timeline.
Common signs include spending over $1,000 per month but rarely getting calls, lots of clicks but no enquiries, not knowing what searches are triggering your ads, seeing ads for irrelevant terms, and midnight or early morning click patterns. If any of this sounds familiar, a Google Ads audit will show you exactly where the money is going and how to fix it.
Free consultation. We will review your situation and tell you exactly what your account needs. No obligation.
Call 0412 606 287Or email frank@sitedesignnow.com
The new WordPress brings built-in AI to every website, and the time to act is now. We offer three services to help Darwin, Logan and South East QLD businesses get AI-ready, fix WordPress problems fast, and add a smart AI assistant to their site, with training included. Local support, no lock-ins, no jargon.
We offer a free audit that checks your PHP version, plugins, hosting and database. Most sites need minor updates. We handle everything on a staging copy so your live site is never at risk.
A contact form waits for a visitor to fill it in and hope you reply in time. An AI assistant responds instantly, 24 hours a day, answers the specific question they have, and captures their details before they lose interest and call a competitor. Most enquiries are lost because the response is too slow. AI fixes that.
Fewer missed enquiries (AI responds instantly, even at 2am), lower admin workload (common questions answered automatically), more bookings (AI qualifies leads and books appointments), and a better customer experience. Accurate answers every time, without putting anyone on hold.
It can answer customer questions 24/7, capture leads and book appointments, help shoppers find products, recover abandoned carts, send review requests, and follow up with past clients, all automatically, while you focus on your work.
Yes. An AI shopping assistant can answer product questions, help customers find the right item, follow up on abandoned carts, handle returns and refund queries, and send post-purchase review requests, all automatically. Stores typically see fewer support emails and higher conversion rates.
No. We tune the AI's tone to match your brand, whether that's a friendly tradie, a professional clinic, or a polished retailer. It uses your own words, service descriptions and FAQs. Most customers have no idea they're talking to an AI until they're told.
Most emergency fixes are resolved same day. Simple plugin conflicts are usually sorted within 2–4 hours. We prioritise broken sites, especially when WooCommerce or bookings are affected.
Not necessarily. Many sites on popular Australian hosts (Hostinger, VentraIP, SiteGround, WP Engine) will be compatible with minor configuration changes, mainly PHP version and memory limit. We check this in the free audit. If your hosting has restrictions, we'll tell you exactly what needs to change or recommend a better-suited plan.
No. We install the AI on your existing WordPress site. No rebuild needed. If you're currently on Wix, Squarespace or GoDaddy, we migrate you to WordPress first, then add AI from day one.
Yes, that's exactly what the training session covers. We show you how to add new FAQs, update service information, review conversation logs and adjust the AI's tone, all through your WordPress admin, no coding required.
Yes, we provide on-site consultations and training across Darwin, Logan & South East QLD. All technical work is handled remotely, but we can meet in person for discovery and training sessions.
Not getting enquiries from your WordPress website? Ads spending but no leads? WordPress site running slow? We audit WordPress websites, Google Ads accounts, WordPress performance and SEO to find exactly what's wrong and give you a clear plan to fix it. Plain English reports, no jargon, real recommendations you can act on.
A website audit is a thorough review of your website to find problems that are stopping it from performing well. This could be slow page speed, poor SEO, thin content, broken tracking, or wasted ad spend. Think of it like getting your car serviced - you find the issues before they become expensive problems. Most Darwin businesses we audit discover issues they had no idea existed.
Our audits start at $99/hour, and most take 1.5 to 3 hours depending on the scope. A basic website health check might take 1.5 hours ($148.50 + GST), while a comprehensive Google Ads audit with search term analysis typically takes 2-3 hours. We tell you the expected time before we start, so there are no surprises.
A professional report written in plain English - no tech jargon. It covers exactly what we found, why it matters, and what we recommend doing about it. Each recommendation includes what to do, why it matters, and the expected outcome. You can use the report to fix things yourself, or we can do the work for you.
Yes - this is one of the most common reasons businesses contact us. We've audited Google Ads accounts where over 50% of the budget was going to Display Network banner ads (worthless for local services), ads were showing across all of Australia instead of the local area, and there was zero conversion tracking. We find exactly where the money is going and give you a clear plan to fix it.
We run a full performance audit covering page speed scores, plugin conflicts, image sizes, caching configuration, hosting quality and mobile performance. We've improved sites from 10+ second load times down to under 3 seconds. Speed directly affects your Google ranking and how many visitors stay on your site.
We specialise in WordPress and WooCommerce, but our SEO and Google Ads audits apply to any website platform. If your site is on Wix, Squarespace or another platform, we can still audit your SEO, content quality, and Google Ads account.
We design sites that are modern, mobile-responsive, and easy to navigate.
From store setup to advanced cart features, we streamline your online sales.
Fast, secure hosting with ongoing support means you’re never left in the dark.
We refine pages and content to connect you with ready-to-buy customers in Darwin.
Need a fresh look or new features? We’ll revamp your pages and keep you relevant.
Hosting failures or data loss can happen. We fix the root issue, restore your site, and back up everything.
We apply updated logos, colours, or brand elements seamlessly across your site.
We resolve plugin or theme conflicts to give users a stable, hassle-free experience.
We look for Google indexing errors or broken links, then fix them for better visibility.
If malware strikes, we clean it out and prevent future intrusions.
We sort out spam filters, server errors, or shift you to Office 365.
We guard your checkouts from fraud, safeguarding your reputation.
We handle design, domain pointing, backups, and migration to a hosting service that suits your needs.
We create, optimise, and update online shops so you can offer products or services easily.
Broken checkout pages, slow site loading, or glitchy plugins? We identify and fix them promptly.
Faster sites rank higher. We compress images, optimise code, and sharpen SEO tactics.
If your old developer left things half-done, we’ll step in, fill the gaps, and polish your site.
Server meltdown or file corruption can be stressful. We retrieve data, fix the issue, and restore your online presence.
Need a new look? We redesign and update your pages, focusing on user-friendliness.
We track down code or plugin conflicts and resolve them, ensuring a stable site.
We fix indexing blocks, meta issues, or broken links, helping you climb search rankings.
We fight malware infections, apply patches, and change credentials to keep your site safe.
We manage WordPress updates, keep track of plugin conflicts, & fine-tune performance, all with zero fuss.
One call to 0412 606 287 sorts out your hosting or technical needs quickly. You do what you do best—we’ll handle the rest.
We specialise in blocking threats and removing malicious code if an attack happens. Suspect a breach? Let’s talk right away.
Sleep better knowing your site is protected. For emergencies, phone 0412 606 287.
At Now Technology Systems, we offer all-in-one services, from website builds to hosting and SEO. If you want a new WooCommerce store or you’re just keen on securing your site, we’re around whenever you need us.
Web Design Services built to stand out and run smoothly every day.
Over the years, we’ve helped many Darwin businesses get online, sell more, and stay secure. Our offerings include custom designs, eCommerce support, WordPress fixes, hosting, SEO, and finalising half-completed websites. If you need help or want to chat about your next move, let’s connect.
Web Design for businesses large or small in Darwin, delivering practical solutions that work.
Phone: 0412 606 287
Email: info@webdesigndarwinnow.com.au
Use the form below. We’ll respond during business hours.