WordPress Website Audit Darwin - Find Out Why Your Site Isn't Working
Is your WordPress website slow, invisible on Google, or spending on ads with nothing to show for it? We audit WordPress websites, WordPress SEO, Google Ads accounts and site performance for Darwin and NT businesses. You get an honest assessment with a plain English report - no sales pitch, just the facts and your options.
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Spending on Ads With No Results?
Google Ads Audit - Find Out Where Your Money Is Going
Most Darwin businesses we audit are spending $1,000-$3,000 per month on Google Ads with little to show for it. The problem is almost never "Google Ads doesn't work" - it's that the account hasn't been set up properly. We go through everything and show you exactly where the money is going, what's working and what's waste.
Our Google Ads audit is not a quick glance at your dashboard. We download your full search term data, review every campaign, every keyword, every location setting and every dollar spent. You get a professional report with clear recommendations - not a pitch to manage your ads.
What we check in your Google Ads account
- Campaign structure - are you running Search, Display, Smart or Performance Max? Which types actually suit your business?
- Search term analysis - we review every search that triggered your ads. Are people searching for your services, or are you paying for competitor names, job seekers and wrong services?
- Keyword performance - which keywords are bringing clicks and which are wasting budget? Match types, quality scores, cost per click
- Negative keywords - are you blocking junk traffic? Most accounts we audit have fewer than 20 negative keywords. A well-run account needs 200+
- Location targeting - are your ads showing to people in your service area, or are you paying for clicks from the other side of Australia?
- Budget allocation - is your daily budget being spent on the right campaigns at the right times?
- Ad schedule - are your ads running 24/7 including midnight? Or targeted to business hours when real customers are searching?
- Conversion tracking - is Google measuring when someone calls you or fills in your form? Without tracking, Google can't optimise for leads
- Network split - how much budget is going to Search vs Display Network vs Search Partners? Display clicks are often worthless for local services
- Ad copy and strength - are your ads compelling? Do they mention your location, experience and services?
Real example: We recently audited a Darwin trade business spending $2,000/month on Google Ads with zero conversions tracked. We found 54.6% of their budget going to Display Network (banner ads on random websites), no geo-targeting (ads showing across all of Australia), only 9 negative keywords (2 of which were accidentally blocking their own service areas), and a Smart campaign burning $850/month on midnight bot traffic. After our audit and implementing the recommendations, their spend dropped to $1,200/month with significantly better quality enquiries - all from the same Google Ads budget, just spent properly.
5,500+
Search terms reviewed per audit
200+
Negative keywords we typically add
$850/mo
Average waste identified per account
9 months
Of historical data we analyse
Google Ads audit: 2-3 hours at $99/hr. You get a professional report in plain English with every finding explained and recommended actions. No ongoing management commitment required.
Real results from recent WordPress audits
These are actual outcomes from WordPress website and Google Ads audits we've completed for Darwin and NT businesses.
$850/mo
Saved on wasted Google Ads spend by pausing junk campaigns
10s → 2.7s
Page load time improvement after WordPress performance audit
218
Negative keywords added to stop ads showing for wrong searches
54.6%
Of ad budget found going to Display Network (random websites)
Honest advice, not a sales pitch
We don't push unnecessary work. Our WordPress audit reports give you an honest picture of your situation with multiple options so you can make an informed decision.
We tell you what's actually wrong
Not every WordPress site needs a rebuild. If your site just needs a plugin update and better caching, that's what we'll recommend - not a $5,000 redesign. We prioritise fixes by impact so you spend money where it matters most.
Multiple solutions with costs
Every recommendation in our report comes with options. For example: "Option A: fix the current theme ($297). Option B: switch to a faster theme ($594). Option C: full rebuild with landing pages ($792)." You choose what suits your budget and goals.
Special focus on outdated WordPress sites
Running an old WordPress site with an outdated theme, old plugins or no security updates? We see this constantly. Our audit tells you honestly whether it's worth updating or if the site has reached end-of-life and a rebuild makes more sense. Either way, you get the facts - not a scare tactic.
The report is yours to keep
You own the audit report. Use it to fix things yourself, hand it to another developer, or ask us to do the work. We don't hold anything back and we don't create dependency. If another developer can do it cheaper, we'll tell you.
We've walked away from work. If an audit shows your WordPress site is fine and just needs minor tweaks, we'll say so - even if it means less work for us. Our reputation is built on giving honest advice, and that means sometimes the answer is "you don't need to spend money on this."
Frequently asked questions about WordPress website audits
What is a website audit?
A website audit is a detailed review of your website covering performance, SEO, content quality, technical setup and conversion tracking. We identify what is working, what is broken and what is missing. The result is a plain English report with clear, prioritised recommendations you can act on immediately.
How much does a website audit cost in Darwin?
Our audits are charged at $99 per hour. A website health check takes around 1.5 hours ($148.50 + GST). A Google Ads audit with full search term analysis takes 2 to 3 hours ($198-$297 + GST). A comprehensive website and SEO audit takes 2 to 3 hours. We confirm the expected time before we start so there are no surprises.
What types of website audits do you offer?
We offer six types of audit: website SEO and content audit, Google Ads audit, WordPress speed and performance audit, WordPress security audit, email deliverability audit, and hosting audit. Each one targets a specific problem area and delivers a focused report with recommendations.
My Google Ads are spending money but I am not getting leads. Can you audit it?
Yes. Google Ads audits are one of our most requested services. We review campaign structure, search terms, negative keywords, geo-targeting, conversion tracking and budget allocation. Common findings include budget going to Display Network, ads showing outside your service area, and zero conversion tracking. We recently audited an account spending $2,000/month with zero conversions and identified $850/month in pure waste.
My WordPress site is slow. Can you fix it?
We start with a performance audit covering page speed, plugin conflicts, image sizes, caching configuration, hosting quality and mobile performance. We've improved sites from over 10 second load times to under 3 seconds. The audit identifies exactly what is slowing your site down and what to fix first.
How long does a website audit take?
Most audits are completed within 2 to 3 business days. A basic health check can be turned around in 1 day. Complex audits involving Google Ads data analysis or full SEO reviews may take up to 5 business days. We provide the report as a professional document in plain English.
Do you fix the problems you find, or just report them?
Both - but there's no pressure to use us for the fix. The audit report gives you everything you need to fix the issues yourself or hand to another developer. Each recommendation comes with multiple options and costs so you can choose what suits your budget. If you want us to do the work, we quote separately. If another developer can do it cheaper, we'll tell you that too.
Do you audit sites that are not WordPress?
Yes. Our SEO audits, content audits and Google Ads audits work on any platform. Our WordPress-specific audits (speed, security, plugin health) require WordPress. If your site is on Wix, Squarespace or another platform, we can still audit your SEO, content quality and advertising.
What do you check in a Google Ads audit?
We review everything: campaign structure (Search vs Display vs Smart), every search term that triggered your ads, keyword performance and match types, negative keyword gaps, geographic targeting, ad scheduling, budget allocation across campaigns, conversion tracking setup, network split (Search vs Display vs Partners), and ad copy quality. We download 9 months of historical data and analyse over 5,000 search terms. You get a full report showing where your money is going and what to change.
How do I know if my Google Ads are wasting money?
Common signs: you're spending $1,000+ per month but rarely get calls or form submissions. You see lots of clicks but no enquiries. Your ads show up for searches that have nothing to do with your business. You don't know what people are actually searching when they see your ads. If any of this sounds familiar, a Google Ads audit will show you exactly where the money is going and how to fix it.
My WordPress site is really old. Is it worth updating or should I start over?
This is one of the most common questions we get. The honest answer depends on your specific site. Some older WordPress sites just need a theme update, security patches and better caching - a few hours of work. Others have outdated page builders, abandoned plugins or security issues that make a rebuild more cost-effective than patching. Our audit gives you both options with costs so you can make an informed decision. We don't push rebuilds when a fix will do the job.
Will you try to sell me a new website?
No. Our audit is an honest assessment, not a sales funnel. If your WordPress site just needs minor fixes, that's what we'll recommend. If a rebuild genuinely makes more sense, we'll explain why and give you the costs - but the decision is always yours. We've told plenty of clients their site is fine and just needs a tune-up. Our job is to give you the facts.
Is the initial consultation free?
Yes. We review your situation over a quick phone call or email and tell you exactly which type of audit you need and how long it will take. No obligation. Call 0412 606 287 or email frank@sitedesignnow.com.
What areas do you service for website audits?
We are based in South East Queensland and service Darwin, Gold Coast, Darwin, Ipswich, Moreton Bay and surrounding areas. All audit work is done remotely so we also service businesses across Australia.